Common Internal Linking Mistakes to Avoid

The usual suspects

Most internal linking problems are not exotic. They are the same handful of mistakes repeated across hundreds of posts.

The first is generic anchors. Writing click here or read more tells a search engine nothing about the destination.

The second is orphan content. Our guide on how to find orphan pages covers the detection side of this problem.

The third is over-linking. Twenty links crammed into one article dilutes every one of them and makes the page harder to read.

The fourth is linking everything to one page with the same phrase. Vary your anchors, and see here for the underlying principles.